Want to get more eyes on your roofing business—without spending a dime on ads? Look no further than Google Posts.
Google Posts are a free and underutilized feature inside your Google Business Profile. When used strategically, they help you stand out in local search, build trust with homeowners, and drive more calls and website visits directly from Google.
In this guide, we’ll explain how Google Posts work, why they’re important for roofers, and how to use them effectively to boost your visibility and leads.
What Are Google Posts?
Google Posts are short updates you can publish directly to your Google Business Profile. These posts appear in your business listing on Google Search and Maps, showing up to potential customers who find you while searching for roofers in your area.
Think of them like mini-ads or social updates that live on your profile—and help convince homeowners to choose you over the next contractor on the list.
Why Google Posts Matter for Roofers
- More visibility: Posts take up more real estate in your listing and make your profile more active.
- Higher engagement: Posts can include CTAs like “Call Now” or “Learn More,” driving clicks and calls.
- SEO benefit: Google rewards businesses that use their profile regularly with higher local rankings.
- Trust factor: Posting consistently shows that your roofing company is active, engaged, and professional.
If your competitors aren’t using Google Posts—and most aren’t—you gain a serious advantage.
Types of Google Posts You Can Use
Google gives you a few different post formats to choose from. Here’s how roofers can use each one:
1. What’s New Posts
These are general updates you can use for announcements, company news, seasonal tips, or project highlights.
Examples:
- “We’re now offering free roof inspections through July 15.”
- “New blog: How to spot hail damage before it turns into a leak.”
- “Just completed a 6,000 sq ft commercial flat roof in [City].”
2. Offer Posts
Use these for time-sensitive promotions and discounts. You can add start/end dates, promo codes, and a call to action.
Examples:
- “$500 Off Roof Replacement – This Month Only”
- “Free Storm Damage Inspection for [City] Residents”
3. Event Posts
If you’re hosting a local event or participating in a home show, use Event posts to promote it.
Examples:
- “Come meet us at the [City] Home Expo – Booth #214”
- “Free Roofing Q&A at the [Neighborhood] HOA Meeting”
4. Product Posts
Showcase specific services like shingle replacement, metal roofing, or emergency repairs. These are great for service page visibility and conversions.
Examples:
- “Asphalt Shingle Roof Replacement – Starting at $X/sq ft”
- “Metal Roof Systems Installed by Certified Pros”
How to Create Google Posts That Actually Work
1. Use Strong Headlines
Your headline should clearly communicate what you’re offering or announcing. Keep it short, clear, and benefit-driven.
Examples:
- “Storm Damage? Book Your Free Inspection Today”
- “Roof Replacement Financing Now Available”
2. Add a Compelling Image
Posts with high-quality images get more attention. Use:
- Before-and-after project photos
- Drone shots of completed jobs
- Team photos with branded trucks or gear
3. Include a Clear Call-to-Action
Google lets you choose a CTA button for each post. For roofers, the best options are:
- Call Now
- Learn More
- Book
- Get Offer
Always send the user to a relevant page—your service page, contact form, or quote request form.
4. Use Location Keywords Naturally
Google reads the content of your posts for local relevance. Include service areas and city names when appropriate to boost local SEO.
Example: “We’re offering free roof inspections this week in Dallas, Plano, and Frisco after last weekend’s storm.”
5. Post Consistently
Google Posts expire after 7 days (except Offers, which expire based on the date range you set). To stay visible, you should post at least once a week—more often during busy seasons or after storms.
Pro Tips to Maximize Results
- Use Google Posts to support promotions you’re running on Meta Ads or local SEO.
- Include links to your landing pages for tracking and lead capture.
- Highlight positive Google reviews in your posts to build trust.
- Use seasonal hooks (e.g., “Get Your Roof Ready for Hurricane Season”).
How HOWL Uses Google Posts to Boost Local Visibility
At HOWL, we help roofing companies stay active, visible, and trusted on Google by managing their entire Google Business Profile strategy—including weekly Google Posts.
We write, design, and publish posts that are:
- SEO-optimized for your service areas
- Tailored to your seasonal offers and priorities
- Integrated with your ads, emails, and landing pages
Our approach creates a unified brand presence that builds trust and boosts calls directly from your Google listing.
Final Thoughts: Google Posts Are Free Real Estate—Use Them
Google Posts are one of the most underused tools in roofing marketing. They cost nothing, show up where people are already looking, and help your business stand out in a crowded market. If you're not using them, you're leaving visibility—and leads—on the table.
Apply to work with HOWL and let us turn your Google Business Profile into a 24/7 local lead magnet—with posts that get clicks, calls, and conversions.