Getting clicks on your roofing ads is only half the battle. The real win comes when a homeowner visits your page and takes action—calls you, fills out a form, or books an inspection. That’s where a high-converting landing page comes in.
Whether you’re running Google Ads, Meta Ads, or email campaigns, your landing page is where traffic turns into leads. If it’s cluttered, confusing, or off-target, you’ll waste your ad budget. In this article, we’ll break down exactly what makes a roofing landing page convert—and how to build one that gets results.
What Is a Roofing Landing Page?
A landing page is a standalone web page designed specifically for one campaign, one message, and one goal. Unlike your homepage (which has lots of links and distractions), a landing page keeps the focus on a single action—usually generating a lead.
In roofing, that action is typically:
- Requesting a free inspection
- Filling out a quote form
- Calling to schedule service
The better your landing page, the more of your ad traffic turns into booked jobs.
1. Clear and Localized Headline
Your headline should instantly confirm two things: what you do and where you do it.
“Welcome to ABC Roofing” “Frisco Roof Replacement Experts – Free Inspections Available This Week”
Use city names and service types to show relevance. This is especially important if you’re running geo-targeted roofing ads.
2. Trust-Building Subheadline or Tagline
Reinforce why you’re the right choice. Include social proof, years of experience, or certifications.
“5-Star Rated by 300+ North Texas Homeowners – Fully Licensed & Insurance-Claim Friendly”
3. Short, Clear Contact Form
Long forms kill conversions. Ask for just what you need to follow up.
- Name
- Address or zip code
- Service needed
Include a strong call-to-action like “Get My Free Estimate” or “Book My Roof Inspection.”
4. High-Quality Images (Preferably Local)
Show real project photos—not stock images. Include before-and-after shots, your team in action, and happy homeowners. Visual proof builds credibility fast.
Learn how to use before-and-after photos effectively.
5. Clear Call-to-Action (CTA) Throughout
Your CTA shouldn’t just be on the form. Repeat it multiple times on the page.
- “Schedule Your Free Inspection Today”
- “Book Fast Roof Repairs Before the Next Storm”
- “Get Help With Your Insurance Claim – No Obligation”
Every CTA should tie back to a real homeowner concern or pain point.
6. Local Testimonials and Reviews
Use customer quotes that include the city or neighborhood where the job was completed.
“HOWL fixed our roof after the April storm in McKinney—fast, clean, and professional. Highly recommend!” – Sarah L.
Add star ratings or Google review screenshots to boost credibility.
7. Service-Specific Messaging
Don’t be vague. Be specific about what service the page is focused on.
- Roof Repair
- Full Replacement
- Storm Damage / Insurance Help
If you try to promote everything at once, your message becomes diluted. Focus each landing page on one clear offer.
8. Mobile-Optimized Layout
Most roofing traffic comes from mobile devices. Your page must:
- Load fast (under 3 seconds)
- Have large, easy-to-click buttons
- Show the form above the fold
- Have phone numbers that are tap-to-call
9. Fast-Loading and Simple Design
A high-converting landing page isn’t flashy—it’s focused. Use:
- Minimal navigation (or none at all)
- Bullet points over paragraphs
- Plenty of white space
- One primary action per page
10. Tracking and Analytics
Every landing page should be tracked with:
- Google Analytics
- Conversion tracking (form submissions, call clicks)
- Heatmaps or scroll tracking tools (optional but useful)
Tracking lets you A/B test headlines, forms, and offers—so you can keep improving performance.
Bonus: Add a Post-Form “Thank You” Page
Once someone fills out your form, don’t just say “Thanks.” Use the thank-you page to:
- Confirm next steps
- Provide a scheduling link
- Reassure the homeowner you’ll be in touch shortly
How HOWL Builds High-Converting Roofing Landing Pages
At HOWL, we design every landing page to do one thing—turn traffic into leads. Our pages are built with:
- City-specific content and CTAs
- Real project photos and testimonials
- Conversion-optimized forms and mobile layouts
- Speed, simplicity, and psychological triggers
We don’t guess. We build pages based on performance data from hundreds of roofing campaigns.
Final Thoughts: Make Every Click Count
You can drive all the traffic in the world, but if your landing page isn’t built to convert, you’ll lose leads—and revenue. A high-converting landing page for roofing services should feel personal, local, trustworthy, and action-oriented.
Apply to work with HOWL and let us build the kind of landing pages that not only look good—but actually bring in qualified roofing leads day after day.