Most roofing companies know that word of mouth drives referrals—but what about digital word of mouth? That’s exactly what digital PR delivers. It’s the modern approach to building authority, visibility, and trust online through strategic content, media coverage, and backlinks. For roofers looking to stand out in competitive markets, digital PR is a powerful way […]
Running Facebook and Instagram ads for your roofing business is easy. Running ads that actually convert high-intent homeowners? That takes strategy. One of the most overlooked tools in your Meta Ads toolkit is intent signals—the digital breadcrumbs that tell you who’s ready to buy, not just scroll. In this article, we’ll break down what intent […]
Today’s roofing customers aren’t sitting at a desk when they search—they’re on their phones, often after a storm, leak, or urgent issue. That’s why your landing pages can’t just “look okay” on mobile—they need to be built mobile-first. If your page doesn’t load quickly or isn’t easy to navigate on a smartphone, you’re losing high-intent […]
If you’re running Facebook or Instagram ads for your roofing business and relying on one static ad at a time, you’re leaving performance on the table. Dynamic creatives in Meta Advertising allow you to automatically mix and match ad assets—headlines, images, videos, descriptions—to find the best-performing combinations in real time. In this article, we’ll explain […]
If you're serious about improving your roofing company’s off-page SEO, it's time to look beyond directories and citation sites. One of the most underused—but high-potential—strategies is partnering with local real estate agents to build a stronger, more relevant backlink profile. In this article, we'll break down why these partnerships work so well, how to get […]
Getting traffic to your roofing landing page is one thing—turning that traffic into real, qualified leads is another. If you're targeting high-intent searchers (homeowners who are actively looking for roof repairs, replacements, or emergency service), your landing page needs to do more than just look good—it needs to convert fast. In this article, we’ll break […]
When it comes to turning clicks into roofing leads, trust is everything. And one of the fastest ways to build trust with homeowners is by including customer testimonials on your landing page. In an industry where reputation matters, your past customers can do the heavy lifting of selling your services—if you use their words in […]
Whether you're posting on Facebook, running ads on Instagram, or updating your Google Business Profile, your branding matters—and it needs to be consistent. For roofers, strong branding builds trust, improves recognition, and creates a lasting impression that separates you from the competition. In this article, we’ll break down why consistency in branding matters for roofing […]
When most roofers think about SEO, they focus on keywords, meta titles, and blog posts. But what happens outside your website is just as important. Off-page SEO is powered by backlinks, brand mentions, and signals of authority—and one of the most effective (and underrated) ways to strengthen these signals is by getting involved in your […]
If you’re running PPC ads to target high-intent roofing leads, your keyword list isn’t the only thing that matters—your negative keyword list is just as important. Without it, you risk paying for clicks from people who were never going to hire you in the first place. In this article, we’ll break down what negative keywords […]
