Whether you're posting on Facebook, running ads on Instagram, or updating your Google Business Profile, your branding matters—and it needs to be consistent. For roofers, strong branding builds trust, improves recognition, and creates a lasting impression that separates you from the competition. In this article, we’ll break down why consistency in branding matters for roofing […]
When most roofers think about SEO, they focus on keywords, meta titles, and blog posts. But what happens outside your website is just as important. Off-page SEO is powered by backlinks, brand mentions, and signals of authority—and one of the most effective (and underrated) ways to strengthen these signals is by getting involved in your […]
If you’re running PPC ads to target high-intent roofing leads, your keyword list isn’t the only thing that matters—your negative keyword list is just as important. Without it, you risk paying for clicks from people who were never going to hire you in the first place. In this article, we’ll break down what negative keywords […]
If your roofing ads are getting clicks but not converting, the problem may not be your targeting—it might be your landing page. One powerful way to bridge the gap between ad and landing page is with Dynamic Text Replacement (DTR). This underrated feature helps improve relevance, increase Quality Score, and turn more of your ad […]
For roofing companies trying to rank higher in Google Maps and local search results, one of the most effective (and overlooked) strategies is building backlinks from local directories and websites. These links help prove to search engines that your business is legitimate, relevant, and trusted within your community. In this guide, we’ll break down exactly […]
If you want your roofing company to rank higher in local search results, generate more organic traffic, and dominate Google Maps, then you need to start building local backlinks. And one of the best places to start is with local directories and websites. In this guide, we’ll break down how to find, evaluate, and build […]
Running PPC campaigns without targeting the right keywords is like fishing without bait. If you want your roofing ads to bring in qualified leads—not just clicks—you need to focus on high-intent keywords. These are the terms homeowners search when they’re actively looking for roofing help and ready to take action. In this article, we’ll show […]
Getting roofing ad clicks is great—but if your landing page isn’t built to convert, all that traffic means nothing. A well-designed landing page is the difference between a curious visitor and a booked inspection. It’s where interest becomes action. And for roofers, that action is usually a call, form fill, or quote request. In this […]
Getting roofing ad clicks is great—but if your landing page isn’t built to convert, all that traffic means nothing. A well-designed landing page is the difference between a curious visitor and a booked inspection. It’s where interest becomes action. And for roofers, that action is usually a call, form fill, or quote request. In this […]
Discounts can be a powerful way to generate roofing leads—when used correctly. Done right, they create urgency, attract attention, and drive conversions. Done wrong, they cheapen your brand or attract tire-kickers who waste your time. If you’ve ever wondered whether offering “$500 Off a Roof Replacement” is helping or hurting your business, this article is […]
