Let’s cut through the noise. Most of the “intent data” out there isn’t really intent—it’s just demographic or contextual guessing. If you’re a roofer trying to grow your business, you need to know who’s actually in the market for a roof, not just who owns a house. This is where intent data comes in—but only […]
One of the most common questions roofers ask when thinking about running Google Ads is: “How much should I spend?” And while the real answer is: “It depends,” that’s not very helpful. So let’s get into what it actually depends on, what kind of budget makes sense, and how to make sure you’re not burning […]
When you run ads for roofing services, you're not just selling a roof—you’re selling peace of mind, home value, and a better night’s sleep during storm season. But if you only target people searching for “roofing near me,” you’re leaving money on the table. That’s where interest stacking comes in. Interest stacking is the strategy […]
If you’re a roofer who wants to rank higher in Google Maps and show up when local homeowners search “roof repair near me,” you can’t ignore the power of customer check-ins. Check-ins might sound like something for restaurants or retail—but when used right, they can be a stealth move for local SEO. Think of it […]
Most roofing companies waste money on social media ads by targeting the wrong people—people who never actually needed a roofer in the first place. That’s the danger of relying on interest-based audiences or broad location targeting. The fix? Building lookalike audiences from high-intent data. If you’ve been burned by low-quality leads from Facebook or Instagram […]
Most homeowners don’t think about their roof until there’s a problem—and when they do, they want help fast. That’s why writing strong, specific, high-converting ad copy for roof repair services is so important. Generic ads like “We’re the best roofing company!” just don’t cut it anymore. Below, we’ll break down real examples of ad copy […]
Most roofers don’t have time to babysit ads, analyze split tests, or dig through dashboards. You’re busy running a real business. But if you’re still relying on guesswork or outdated targeting, you’re probably leaving good leads—and serious money—on the table. That’s where AI ad tools like Meta’s Advantage+ come in. This isn’t hype. When used […]
Running ads for roof repair services but not getting enough clicks or conversions? The issue might not be your offer—it could be your ad copy. In a crowded market, effective ad copy is what grabs attention, builds trust, and drives action. When it’s done right, your message speaks directly to high-intent homeowners who are ready […]
Running ads without conversion tracking is like measuring a roof without a tape measure—you're guessing, not building. If you’re spending money on Google Ads, Facebook, Instagram, or any lead generation platform, is the only way to know if your ad dollars are working. In this article, we’ll break down why conversion tracking is essential for […]
When homeowners search for a roofer in their area, Google Maps plays a huge role in who gets the call. And while reviews, proximity, and business info matter, one powerful factor is often overlooked—. Adding high-quality, relevant images to your Google Business Profile can dramatically improve how often you show up and how many people […]
