When it comes to growing a roofing business online, SEO is essential—but not all SEO is created equal. For roofing companies, there’s a big difference between traditional SEO and local SEO. Knowing which one to focus on (and when) can make the difference between showing up for customers in your neighborhood—or getting buried beneath national […]
If you’ve ever wasted money on bad leads or chased homeowners who were “just browsing,” you know how frustrating roofing lead generation can be. That’s where intent data comes in—and it’s quickly becoming one of the most powerful tools roofers can use to generate better, faster, and more profitable leads. In this article, we’ll break […]
Google Ads is one of the fastest ways for roofing companies to generate high-intent leads. But before launching a campaign, the big question is: “How much does it actually cost?” The short answer? It depends on your location, competition, keywords, and how well your campaign is set up. The long answer? You’re in the right […]
If you’re a roofing contractor considering Meta Ads (formerly Facebook Ads) to generate leads, one of your first questions is probably: “How much will this cost?” The answer? It depends—on your location, competition, targeting strategy, and how well your campaigns are set up. But one thing’s certain: when done right, Meta Ads can deliver a […]
If you're running a small roofing business, chances are you’re competing with larger contractors who have more trucks, more staff, and bigger marketing budgets. But the one place you can beat them—consistently—is in local search results. That’s where local SEO becomes your greatest advantage. In this guide, we’ll break down why local SEO is essential […]
Why Is Intent Data the Future of Roofing Marketing? Roofing companies have long relied on referrals, door knocking, and lead-buying platforms to keep their pipelines full. But those tactics are increasingly unreliable, expensive, and hard to scale. Enter intent data—the future of marketing for roofers who want to grow smarter, not harder. If you're tired […]
If you’re a roofing contractor looking to generate consistent, high-quality leads, Google PPC (Pay-Per-Click) is one of the most powerful tools you can use. But getting started with PPC can feel overwhelming—especially if you’ve tried it before and didn’t see results. This beginner’s guide to roofing PPC campaigns breaks down how they work, why they […]
If you’re a roofer looking to generate more leads and build your brand online, Meta Ads (formerly Facebook Ads) are one of the best places to start. They're cost-effective, highly targeted, and ideal for local service businesses like roofing companies. But if you’ve never run ads on Meta before—or if your only experience is boosting […]
If you run a roofing business and you're not showing up when someone searches “roof repair near me” or “roofing contractor in [your city],” you're leaving serious money on the table. That’s where local SEO comes in. It’s not just about getting found online—it’s about getting found by the right people at the right time, […]
Intent data is one of the most powerful tools a roofing company can use to generate higher-quality leads, faster. But despite its effectiveness, most roofers don’t understand how it works—let alone how to use it. The good news? You don’t need to be a data scientist to make it work for your business. In this […]
