If your roofing ads are getting clicks but not converting, the problem may not be your targeting—it might be your landing page. One powerful way to bridge the gap between ad and landing page is with Dynamic Text Replacement (DTR). This underrated feature helps improve relevance, increase Quality Score, and turn more of your ad […]
For roofing companies trying to rank higher in Google Maps and local search results, one of the most effective (and overlooked) strategies is building backlinks from local directories and websites. These links help prove to search engines that your business is legitimate, relevant, and trusted within your community. In this guide, we’ll break down exactly […]
If you want your roofing company to rank higher in local search results, generate more organic traffic, and dominate Google Maps, then you need to start building local backlinks. And one of the best places to start is with local directories and websites. In this guide, we’ll break down how to find, evaluate, and build […]
Running PPC campaigns without targeting the right keywords is like fishing without bait. If you want your roofing ads to bring in qualified leads—not just clicks—you need to focus on high-intent keywords. These are the terms homeowners search when they’re actively looking for roofing help and ready to take action. In this article, we’ll show […]
Getting roofing ad clicks is great—but if your landing page isn’t built to convert, all that traffic means nothing. A well-designed landing page is the difference between a curious visitor and a booked inspection. It’s where interest becomes action. And for roofers, that action is usually a call, form fill, or quote request. In this […]
Getting roofing ad clicks is great—but if your landing page isn’t built to convert, all that traffic means nothing. A well-designed landing page is the difference between a curious visitor and a booked inspection. It’s where interest becomes action. And for roofers, that action is usually a call, form fill, or quote request. In this […]
Discounts can be a powerful way to generate roofing leads—when used correctly. Done right, they create urgency, attract attention, and drive conversions. Done wrong, they cheapen your brand or attract tire-kickers who waste your time. If you’ve ever wondered whether offering “$500 Off a Roof Replacement” is helping or hurting your business, this article is […]
If you want your roofing business to rank higher in local search results and show up in the Google Map Pack, then you need to pay attention to local citations. They may not be the flashiest part of SEO, but they’re a foundational piece of your online visibility—and often the missing link between your website […]
If you’re running Google Ads for your roofing business and relying only on keywords and basic demographics, you’re leaving money on the table. The most effective campaigns today use intent data—behavioral signals that show who’s actively in the market for roofing services right now. In this article, we’ll break down what intent data is, how […]
Getting clicks on your roofing ads is only half the battle. The real win comes when a homeowner visits your page and takes action—calls you, fills out a form, or books an inspection. That’s where a high-converting landing page comes in. Whether you’re running Google Ads, Meta Ads, or email campaigns, your landing page is […]
