Homeowners scroll fast and decide even faster. If your roofing company wants to reach high-intent audiences on social media—people who are seriously considering roof repair or replacement—video content isn’t optional. It’s essential. Video consistently outperforms static images and text when it comes to attention, trust, and conversions. But it’s not just about being flashy—video works […]
When a homeowner needs roofing services, logic plays a role—but emotion drives action. Too many roofing ads lean on technical details or bland promises like “quality workmanship” or “free estimates.” What actually gets clicks and conversions? Emotion. Fear, relief, pride, trust, urgency—all of these emotional triggers influence how homeowners respond to your message. In this […]
Roofing companies are always looking for more leads—but not all leads are created equal. Whether you're running Google Ads, Meta campaigns, or buying leads from a provider, one number matters more than most: Cost Per Lead (CPL). Knowing your CPL—and what impacts it—is essential if you want to scale your roofing business profitably. In this […]
If you want your roofing company to rank in the Google Maps 3-Pack, your SEO strategy can’t stop at your website or reviews. One of the most overlooked—but critical—ranking factors in local SEO is consistency in your business listings. When your NAP (Name, Address, Phone) information is inconsistent across the web, it confuses Google—and that […]
If you’re only running ads to new prospects, you’re leaving serious money on the table. The majority of high-intent homeowners won’t convert the first time they see your roofing ad. That’s where retargeting comes in—one of the most effective ways to bring warm, engaged leads back into your funnel and turn them into booked jobs. […]
If you’re running ads, sending emails, or building landing pages for your roofing business, but you’re not getting enough conversions, the problem might not be your offer—it might be your call-to-action (CTA). In a noisy, competitive market, having a clear and compelling CTA is what turns interest into action. In this article, we’ll break down […]
Whether you're running Google Ads, Facebook campaigns, or any kind of paid traffic for your roofing business, one metric plays a critical role in your success—Click-Through Rate (CTR). It doesn’t just tell you how many people are engaging with your ads—it directly impacts how much you pay, how often your ads are shown, and how […]
Showing up in the Google Maps 3-Pack is a game-changer for roofing companies. But what determines which businesses show up—and in what order? One of the biggest factors is proximity. If your roofing company wants to dominate local search, understanding how proximity works in Google Maps rankings is key. In this article, we’ll break down […]
When most roofing companies think about social media, they picture likes, shares, and the occasional before-and-after photo. But if you’re only using social media for branding, you’re missing its most powerful opportunity—targeting high-intent homeowners who are ready to book roofing services. In this article, we’ll break down how to use platforms like Facebook, Instagram, and […]
If your roofing PPC ads look and sound like every other contractor out there, you’re wasting budget. In competitive markets, it’s not enough to run ads—you need to make it crystal clear why homeowners should choose you over everyone else. That’s where your Unique Selling Points (USPs) come in. In this article, we’ll walk you […]
