If your roofing ads aren’t generating leads, it’s probably not your targeting—it’s your messaging. Too many roofers focus on what they do (“We do roof repairs!”) instead of why it matters to the homeowner. To drive real results, you need to align your ad copy with the pain points homeowners are actually feeling. When your […]
Running Meta Ads (Facebook and Instagram) can be one of the most powerful ways for roofing companies to generate leads—if done right. But most roofers waste money on these platforms by making avoidable mistakes that tank performance and inflate cost-per-lead. If you’ve ever said “Facebook ads don’t work for roofing,” this article is for you. […]
If you're a roofing contractor trying to generate more local leads, writing content that speaks directly to homeowners in your service area is one of the smartest moves you can make. Whether it's a blog, landing page, email, or ad, the more localized and relevant your content feels, the more likely it is to convert. […]
If you're sending emails without measuring results, you're not doing email marketing—you're just sending messages into the void. To get real value from your campaigns, especially when targeting high-intent roofing leads, you need to track two key metrics: open rates and reply rates. In this article, we’ll break down how to track these metrics accurately, […]
If you're running a roofing company and only focusing on SEO or PPC—you're leaving leads on the table. The real power comes when you combine both strategies to dominate your local market. Local SEO builds long-term visibility and trust, while Google PPC delivers fast, targeted traffic. Together, they create a lead generation machine. In this […]
Most homeowners don’t hire a roofer the first time they click your ad or visit your site. In fact, it often takes multiple touchpoints before they take action. That’s why retargeting is one of the most effective tools in your roofing marketing toolbox—it helps you stay top of mind, build trust, and close leads that […]
If you want your roofing website to show up higher in search results—and stand out with more visibility—then schema markup isn’t optional. It’s one of the most overlooked but powerful SEO tools local roofing companies can use to get more clicks, calls, and booked jobs. In this article, we’ll break down what schema markup is, […]
Most roofing companies focus on capturing leads—but what happens after someone fills out your form or clicks your ad? If you're not following up with a smart, well-timed email strategy, you’re leaving money on the table. Especially when it comes to high-intent leads—homeowners who are actively looking for roofing services right now. Email marketing is […]
When you run Google Ads for your roofing company, one of the most important factors in your success is geographic targeting. Showing your ads to the right people in the right places means more qualified leads, less wasted spend, and faster booked jobs. But many roofers get this wrong—either by targeting too broad or not […]
If your roofing business slows down during certain times of the year, you’re not alone. But instead of waiting for referrals or storms to pick up, smart roofers use seasonal marketing campaigns to drive steady leads and stay top of mind year-round. By aligning your ads, emails, and offers with the homeowner’s seasonal needs, you […]
