If you're sending emails without measuring results, you're not doing email marketing—you're just sending messages into the void. To get real value from your campaigns, especially when targeting high-intent roofing leads, you need to track two key metrics: open rates and reply rates. In this article, we’ll break down how to track these metrics accurately, […]
If you're running a roofing company and only focusing on SEO or PPC—you're leaving leads on the table. The real power comes when you combine both strategies to dominate your local market. Local SEO builds long-term visibility and trust, while Google PPC delivers fast, targeted traffic. Together, they create a lead generation machine. In this […]
Most homeowners don’t hire a roofer the first time they click your ad or visit your site. In fact, it often takes multiple touchpoints before they take action. That’s why retargeting is one of the most effective tools in your roofing marketing toolbox—it helps you stay top of mind, build trust, and close leads that […]
If you want your roofing website to show up higher in search results—and stand out with more visibility—then schema markup isn’t optional. It’s one of the most overlooked but powerful SEO tools local roofing companies can use to get more clicks, calls, and booked jobs. In this article, we’ll break down what schema markup is, […]
Most roofing companies focus on capturing leads—but what happens after someone fills out your form or clicks your ad? If you're not following up with a smart, well-timed email strategy, you’re leaving money on the table. Especially when it comes to high-intent leads—homeowners who are actively looking for roofing services right now. Email marketing is […]
When you run Google Ads for your roofing company, one of the most important factors in your success is geographic targeting. Showing your ads to the right people in the right places means more qualified leads, less wasted spend, and faster booked jobs. But many roofers get this wrong—either by targeting too broad or not […]
If your roofing business slows down during certain times of the year, you’re not alone. But instead of waiting for referrals or storms to pick up, smart roofers use seasonal marketing campaigns to drive steady leads and stay top of mind year-round. By aligning your ads, emails, and offers with the homeowner’s seasonal needs, you […]
Most roofing companies send the same generic emails to every contact on their list—and wonder why their open and click rates are low. The truth is, homeowners don’t want another mass email. They want a message that feels relevant to what they need, right now. That’s where intent signals change the game. By using behavioral […]
If you’re a roofing contractor looking to generate more leads while keeping your ad spend lean and effective, it’s time to explore geo-fencing. This location-based digital marketing tactic helps you target homeowners within a highly defined area—down to the street or neighborhood level—making your campaigns smarter, more efficient, and more profitable. In this article, we’ll […]
If your roofing ads aren’t performing the way you want them to, guessing won’t fix the problem. That’s where A/B testing comes in. It’s one of the most powerful tools for improving your click-through rates, reducing cost-per-lead, and making sure your ad budget actually turns into booked jobs. Whether you’re running Google Ads, Meta Ads, […]
