If you’re running Facebook or Instagram ads for your roofing business and relying on one static ad at a time, you’re leaving performance on the table. Dynamic creatives in Meta Advertising allow you to automatically mix and match ad assets—headlines, images, videos, descriptions—to find the best-performing combinations in real time. In this article, we’ll explain […]
If you're serious about improving your roofing company’s off-page SEO, it's time to look beyond directories and citation sites. One of the most underused—but high-potential—strategies is partnering with local real estate agents to build a stronger, more relevant backlink profile. In this article, we'll break down why these partnerships work so well, how to get […]
Getting traffic to your roofing landing page is one thing—turning that traffic into real, qualified leads is another. If you're targeting high-intent searchers (homeowners who are actively looking for roof repairs, replacements, or emergency service), your landing page needs to do more than just look good—it needs to convert fast. In this article, we’ll break […]
When it comes to turning clicks into roofing leads, trust is everything. And one of the fastest ways to build trust with homeowners is by including customer testimonials on your landing page. In an industry where reputation matters, your past customers can do the heavy lifting of selling your services—if you use their words in […]
Whether you're posting on Facebook, running ads on Instagram, or updating your Google Business Profile, your branding matters—and it needs to be consistent. For roofers, strong branding builds trust, improves recognition, and creates a lasting impression that separates you from the competition. In this article, we’ll break down why consistency in branding matters for roofing […]
When most roofers think about SEO, they focus on keywords, meta titles, and blog posts. But what happens outside your website is just as important. Off-page SEO is powered by backlinks, brand mentions, and signals of authority—and one of the most effective (and underrated) ways to strengthen these signals is by getting involved in your […]
If you’re running PPC ads to target high-intent roofing leads, your keyword list isn’t the only thing that matters—your negative keyword list is just as important. Without it, you risk paying for clicks from people who were never going to hire you in the first place. In this article, we’ll break down what negative keywords […]
If your roofing ads are getting clicks but not converting, the problem may not be your targeting—it might be your landing page. One powerful way to bridge the gap between ad and landing page is with Dynamic Text Replacement (DTR). This underrated feature helps improve relevance, increase Quality Score, and turn more of your ad […]
For roofing companies trying to rank higher in Google Maps and local search results, one of the most effective (and overlooked) strategies is building backlinks from local directories and websites. These links help prove to search engines that your business is legitimate, relevant, and trusted within your community. In this guide, we’ll break down exactly […]
If you want your roofing company to rank higher in local search results, generate more organic traffic, and dominate Google Maps, then you need to start building local backlinks. And one of the best places to start is with local directories and websites. In this guide, we’ll break down how to find, evaluate, and build […]
