If your roofing company serves multiple cities, suburbs, or zip codes—but your website only has one general service page—you’re leaving leads on the table. In today’s local search-driven world, location-specific landing pages are essential to helping homeowners find you, trust you, and choose you over competitors. In this article, we’ll break down why these pages […]
Paying too much for roofing leads? You’re not alone. Many contractors are spending thousands on ads each month without seeing the return they want. The good news? With the right optimizations, you can reduce your cost-per-lead (CPL) without cutting your budget—just by getting smarter with your ads. In this guide, we’ll walk through the most […]
If your roofing company isn’t showing up in local search results, you might be missing one of the most important SEO elements on your site—meta tags. These behind-the-scenes snippets of text help search engines understand what your page is about and who it should show up for. When optimized correctly, meta tags improve your visibility […]
Sending more emails doesn’t mean more leads—especially if those emails never reach the inbox. In roofing marketing, where timing is everything, poor deliverability can kill your chances of closing high-intent leads. That’s where intent-based audience updates come in. By segmenting and updating your email list based on real-time intent signals, you can dramatically improve deliverability, […]
Running Google Ads for your roofing company without location targeting is like advertising a snowblower in Florida—it wastes money, misses your market, and delivers poor results. Roofing is a hyper-local service. Homeowners want someone close by, someone they can trust, and someone who can get to them fast. That’s where location targeting becomes critical. In […]
When it comes to running PPC campaigns for roofing companies, there’s one factor that separates high-performing ads from money-wasters—location targeting. Roofing is a hyper-local service. You don’t want leads from five towns over. You want qualified, in-market homeowners in areas your crews can actually service. That’s why location targeting isn’t just helpful—it’s essential for PPC […]
If you’re running Google Ads, Meta Ads, or any type of digital campaign for your roofing company, your success often comes down to one small but powerful detail—the call-to-action (CTA). A high-converting CTA doesn’t just tell someone what to do next. It gives them a reason to do it right now. In this article, we’ll […]
If your roofing business serves a specific area, showing up in front of local homeowners is everything. And one of the most effective ways to do that is by using geo-targeted keywords—keywords that include your service area’s city, region, or neighborhood. Geo-targeted keywords help your website and ads appear when people search for roofing services […]
If you're trying to grow your roofing business, it’s not just about reaching more people—it’s about reaching the right people. That’s where demographics come into play. By understanding who your ideal customer is, you can build roofing marketing strategies that speak directly to their needs, behaviors, and decision-making process. Whether you’re running Google Ads, Meta […]
If you want your roofing ads to stand out in a crowded Google search, it’s not just about what you say—it’s how you say it. That’s where callout extensions come in. For roofers running Google PPC campaigns, callout extensions are one of the easiest and most effective ways to highlight special offers, unique services, and […]
