Running PPC campaigns without targeting the right keywords is like fishing without bait. If you want your roofing ads to bring in qualified leads—not just clicks—you need to focus on high-intent keywords. These are the terms homeowners search when they’re actively looking for roofing help and ready to take action. In this article, we’ll show […]
Getting roofing ad clicks is great—but if your landing page isn’t built to convert, all that traffic means nothing. A well-designed landing page is the difference between a curious visitor and a booked inspection. It’s where interest becomes action. And for roofers, that action is usually a call, form fill, or quote request. In this […]
Getting roofing ad clicks is great—but if your landing page isn’t built to convert, all that traffic means nothing. A well-designed landing page is the difference between a curious visitor and a booked inspection. It’s where interest becomes action. And for roofers, that action is usually a call, form fill, or quote request. In this […]
Discounts can be a powerful way to generate roofing leads—when used correctly. Done right, they create urgency, attract attention, and drive conversions. Done wrong, they cheapen your brand or attract tire-kickers who waste your time. If you’ve ever wondered whether offering “$500 Off a Roof Replacement” is helping or hurting your business, this article is […]
If you want your roofing business to rank higher in local search results and show up in the Google Map Pack, then you need to pay attention to local citations. They may not be the flashiest part of SEO, but they’re a foundational piece of your online visibility—and often the missing link between your website […]
If you’re running Google Ads for your roofing business and relying only on keywords and basic demographics, you’re leaving money on the table. The most effective campaigns today use intent data—behavioral signals that show who’s actively in the market for roofing services right now. In this article, we’ll break down what intent data is, how […]
Getting clicks on your roofing ads is only half the battle. The real win comes when a homeowner visits your page and takes action—calls you, fills out a form, or books an inspection. That’s where a high-converting landing page comes in. Whether you’re running Google Ads, Meta Ads, or email campaigns, your landing page is […]
If your roofing ads aren’t generating leads, it’s probably not your targeting—it’s your messaging. Too many roofers focus on what they do (“We do roof repairs!”) instead of why it matters to the homeowner. To drive real results, you need to align your ad copy with the pain points homeowners are actually feeling. When your […]
Running Meta Ads (Facebook and Instagram) can be one of the most powerful ways for roofing companies to generate leads—if done right. But most roofers waste money on these platforms by making avoidable mistakes that tank performance and inflate cost-per-lead. If you’ve ever said “Facebook ads don’t work for roofing,” this article is for you. […]
If you're a roofing contractor trying to generate more local leads, writing content that speaks directly to homeowners in your service area is one of the smartest moves you can make. Whether it's a blog, landing page, email, or ad, the more localized and relevant your content feels, the more likely it is to convert. […]
