Want to get more eyes on your roofing business—without spending a dime on ads? Look no further than Google Posts. Google Posts are a free and underutilized feature inside your Google Business Profile. When used strategically, they help you stand out in local search, build trust with homeowners, and drive more calls and website visits […]
Storm damage remains one of the biggest revenue drivers for roofing companies. But getting in front of homeowners at the right time—right after a storm hits—isn’t about luck. It’s about data. Weather-based intent data gives roofers a major edge. It allows you to identify homeowners in storm-affected areas who are actively searching for roofing services. […]
If you're a roofing contractor looking to get more leads from Google in 2025, it starts with knowing what keywords homeowners are actually searching. The right keywords will drive traffic, generate qualified calls, and lower your cost per lead—while the wrong ones will waste your budget on low-intent clicks. In this guide, we’ll break down […]
One of the most common questions roofing contractors ask when running Facebook or Instagram ads is: “Can I actually target homeowners?” The answer is yes—but not in the way most advertisers think. While Meta (Facebook’s ad platform) no longer allows direct targeting by homeownership status due to privacy updates, there are still smart ways to […]
If you’re a roofing contractor looking to dominate your local market, you can’t ignore the power of Google reviews. They’re not just vanity metrics—they’re the foundation of trust, visibility, and conversion in local roofing SEO. In this article, we’ll break down why reviews on your Google Business Profile matter, how they impact your rankings and […]
Landing commercial roofing jobs can transform your business—but breaking into that market is tough. Decision-makers aren’t always easy to reach, and timing is everything. That’s where intent signals come in. Instead of relying on cold outreach, referrals, or hope, you can use intent data to identify which property owners, facility managers, or businesses are actively […]
If you’re running Google Ads for your roofing business and using broad match keywords without guardrails, you’re probably bleeding money without realizing it. Broad match keywords are tempting—they promise more visibility and reach. But without the right structure, filters, and strategy, they can trigger your ads for irrelevant searches that never turn into jobs. In […]
If you’re running Facebook or Instagram ads for your roofing business and want to scale your results without wasting money, lookalike audiences are one of the most powerful tools you can use. Rather than guessing who might need a roofer, you can let Facebook’s algorithm find people who behave just like your best customers. In […]
In the world of roofing marketing, some things are simple but powerful. One of the most overlooked? Your NAP information—that’s your business’s Name, Address, and Phone number. It might sound basic, but NAP consistency plays a critical role in your local SEO performance, Google Maps rankings, and the trust potential customers have in your business. […]
If you’re a roofing contractor relying on generic ads or shared leads to fill your schedule, you’re leaving money on the table. The real game-changer? Intent data. Intent data helps you pinpoint which homeowners are actively searching for roof repair services—before they ever fill out a contact form. It’s like having a heatmap of who’s […]
