If you’re running Meta Ads (Facebook and Instagram) for your roofing business, you already know it’s one of the best ways to reach homeowners. But reaching someone and convincing them to trust you are two very different things. That’s where customer testimonials come in. In an industry where trust is everything, showcasing real reviews and […]
If your roofing company wants to rank higher on Google, generate better leads, and lower your cost per click, you need to focus on high-value keywords. But how do you find them? That’s where keyword research tools come in. The right tools can help you uncover the exact phrases homeowners in your service area are […]
If your roofing business serves both homeowners and property managers, you already know these audiences think—and buy—very differently. Trying to market to both the same way is a fast path to low-quality leads and wasted ad spend. That’s where intent data comes in. By using intent data to identify and segment residential and commercial roofing […]
If you’re running Google Ads for your roofing company, one of the best tools to drive more leads—especially from mobile users—is the lead form extension. These powerful ad add-ons let homeowners submit their contact info directly from your ad, without needing to visit your website or landing page. For roofers, where speed and simplicity matter, […]
In today’s competitive market, roofing companies need more than static images and copy to stand out—they need video content. Whether it’s for Meta Ads, Google Display, YouTube, or your website, video is one of the most powerful tools in your advertising strategy. Video builds trust faster, keeps people engaged longer, and helps convert views into […]
If your roofing business wants to dominate local search results, you need to think beyond broad terms like “roofing company” or “roof repair.” The real power lies in long-tail keywords—those highly specific, lower-volume phrases that signal clear intent from local homeowners. In this article, we’ll explore what long-tail keywords are, why they matter for local […]
If you're tired of chasing low-quality leads that never convert, it's time to stop guessing and start using behavioral data. For roofing companies, behavioral data is one of the most powerful tools for identifying homeowners who are actually ready to book an inspection, request a quote, or move forward with a roofing project. By tracking […]
If you're running Google Ads for your roofing business, one of the easiest ways to improve ad performance, visibility, and lead quality is by using sitelink extensions. Sitelink extensions are often overlooked by roofers, but they’re one of the most powerful features Google Ads offers. They give your ad more space, offer users more choices, […]
When it comes to digital advertising, your headline is your first impression—and in roofing campaigns, it can make or break your results. Whether you’re running Google Ads, Meta Ads, or even local print, writing a strong, engaging headline is the key to grabbing attention, stopping scrolls, and generating high-quality roofing leads. In this article, we’ll […]
If your roofing business wants to show up on Google when homeowners search for services in your area, you need to target the right local keywords. But with so many options—and rising competition—it’s not enough to guess. You need a strategy that focuses on local intent, high ROI, and search relevance. In this guide, we’ll […]
