If you want to generate better leads, close more jobs, and reduce wasted ad spend, it all starts with knowing who you’re targeting and where they are. For roofing companies, geographic and firmographic data are two of the most powerful tools in your marketing toolbox. Roofing isn’t a national business—it’s hyper-local. And it’s not one-size-fits-all. […]
If you're running Google Ads for your roofing company, one of the most powerful yet underused tools at your disposal is the call extension. For roofers, where every lead counts and timing is everything, call extensions can dramatically improve the efficiency of your campaigns and the volume of qualified calls you receive—especially from mobile users. […]
In a visual-first marketing world, nothing speaks louder than proof. And in the roofing industry, few things build trust and grab attention faster than a powerful before-and-after photo. Whether you’re running Meta Ads, Google Ads, or updating your website gallery, before-and-after images are one of the best assets you can use to drive clicks, build […]
Not all roofing leads are created equal. Some homeowners are ready to book an inspection today, while others are just starting to explore their options. The key to closing more jobs—and wasting less time—is understanding where each lead is in their journey. That’s where intent signals come in. When you segment your roofing leads based […]
If you’re running Google Ads for your roofing company, using ad extensions is one of the easiest ways to improve performance—without increasing your budget. Ad extensions give your ads more real estate, more clickable options, and more reasons for homeowners to call you instead of the next roofer on the page. They boost visibility, credibility, […]
When it comes to running Meta Ads for roofing services (on Facebook and Instagram), your images are everything. You only have a split second to stop someone from scrolling—and the right image can mean the difference between a thumb swipe and a booked roof inspection. Roofing isn’t glamorous, but that doesn’t mean your ads have […]
Customer reviews do more than build trust—they directly impact your roofing company’s visibility on Google. One of the easiest ways to boost your local SEO is to consistently respond to reviews on your Google Business Profile. Google wants to show businesses that are active, engaged, and relevant. When you respond to reviews—positive or negative—it signals […]
When it comes to lead generation in 2025, roofing companies can’t afford to waste time and budget on people who aren’t ready to buy. That’s where intent-based marketing comes in. Unlike traditional advertising methods that cast a wide net, intent-based marketing focuses on reaching homeowners who are actively researching or showing signs they need roofing […]
Running Google Ads for your roofing company without using negative keywords is like trying to bail water with a bucket full of holes. You’ll burn through budget fast—and end up with leads that never convert. Negative keywords are one of the most overlooked tools in roofing PPC campaigns, yet they can make the difference between […]
If you’re running Google or Meta ads for your roofing company without tight geographic targeting, you’re likely wasting money on clicks that will never convert. Roofing is a local business—and your advertising strategy needs to reflect that. In this guide, we’ll break down what geographic targeting is, why it matters for roofing campaigns, and how […]
