If you’re running Google Ads for your roofing business, the keywords you target can make or break your campaign. Most roofers chase after short, broad terms like “roofing contractor” or “roof repair.” But the real gold? It’s in long-tail keywords. In this article, we’ll explain what long-tail keywords are, why they matter for roofing PPC […]
Running Facebook and Instagram ads can be a powerful way to generate roofing leads—if you’re targeting the right people. Otherwise, you’ll burn through your budget showing ads to renters, job seekers, or homeowners who aren’t ready to act. So the question is: What demographics should roofers target on Facebook and Instagram? In this guide, we’ll […]
If you're a roofing contractor looking to generate more leads from Google without paying for ads, there’s one tool you can’t afford to ignore: your Google Business Profile (formerly Google My Business). It’s free, powerful, and one of the most important parts of your local SEO strategy. In this guide, we’ll walk you through how […]
Not all roofing leads are created equal. Some are just browsing. Others are comparing quotes. But a select few are ready to book—and that’s who you want to focus on. Using data analytics to identify high-intent roofing leads can help you prioritize the right prospects, shorten your sales cycle, and increase your close rate without […]
When it comes to running successful Google Ads for roofing companies, the keywords you choose can make or break your campaign. The difference between a profitable lead and wasted spend often comes down to targeting the right search terms—the ones your ideal customers are actually using when they’re ready to hire a roofer. In this […]
Running Meta Ads (Facebook and Instagram) for your roofing business can be one of the most cost-effective ways to generate leads—but only if you’re targeting the right people. Too often, roofing contractors waste ad spend showing their offers to the wrong audience: renters, tire-kickers, or homeowners who aren’t ready to buy. In this guide, we’ll […]
If you're a roofing contractor trying to dominate your local market, showing up on Google Maps is no longer optional—it's essential. Why? Because most homeowners looking for a roofer start their search on Google, and one of the first things they see is the Google Map Pack. If you're not there, you're losing calls, leads, […]
Roofing ads are only as good as the people they reach. If your ads are showing to the wrong audience—or to homeowners who aren’t ready to buy—you’re wasting budget and time. That’s where intent data comes in. It allows roofing companies to laser-focus their ad targeting on homeowners who are actually in the market for […]
If you’re a roofing contractor looking to scale lead generation, Google PPC (Pay-Per-Click) advertising is likely on your radar. But with so many other platforms promising results—Facebook, Instagram, YouTube, even lead-selling networks like Angi or HomeAdvisor—it’s natural to ask: “Is Google PPC really the best choice?” In this article, we’ll compare Google PPC to other […]
If you’re running a roofing business and looking to generate more leads online, two of the most effective platforms are Meta Ads (Facebook and Instagram) and Google Ads (Search and Display). But which one is better? And more importantly—how do they compare when it comes to lead quality, cost, and scalability? In this article, we’ll […]
