If you're serious about improving your roofing company’s off-page SEO, it's time to look beyond directories and citation sites. One of the most underused—but high-potential—strategies is partnering with local real estate agents to build a stronger, more relevant backlink profile.
In this article, we'll break down why these partnerships work so well, how to get started, and how they can give your site more authority, traffic, and local SEO power.
Why Real Estate Partnerships Matter for Roofing SEO
Real estate agents and roofers share the same audience: homeowners. Whether it’s a seller prepping their home for market or a buyer needing repairs post-inspection, roofing is often part of the transaction. This natural overlap creates win-win SEO opportunities.
When real estate professionals feature or recommend your roofing company on their websites, blogs, or resource pages, those links become high-value local backlinks—especially when the agents’ websites already have trust and authority in your market.
Benefits of Backlinks from Real Estate Partners:
- Google values links from businesses in your geographic area
- Real estate and roofing are closely related industries
- These links may also send you qualified leads, not just SEO juice
- Endorsements from trusted agents build credibility with both homeowners and search engines
In short: Real estate agents can help you build backlinks that are harder to get, more meaningful, and more likely to improve your Local SEO.
Where the Backlink Opportunities Exist
1. Local Resource or Preferred Vendor Pages
Many agents list their favorite contractors on a “Preferred Vendors” or “Local Resources” page. These are usually well-indexed by Google and often linked from multiple parts of the agent’s site.
“Need roof repairs before closing? Here’s who we recommend: [Roofing Company Name] – [Link]”
2. Blog Articles or Homeowner Guides
Real estate blogs frequently cover topics like:
- “What to fix before selling your home”
- “Top home service pros in [City]”
- “How to prepare your home after a storm”
These are great opportunities to contribute a quote or get your business featured with a backlink.
3. Social Media Tagging and Website Mentions
Even if there’s no formal “vendor page,” some agents are happy to tag or mention your roofing company on their website or social profiles if you’ve helped a mutual client. These mentions often link back to your site or Google profile.
4. Guest Posting or Joint Content Creation
Offer to co-create content for their site—like a seasonal roof maintenance checklist or storm preparation tips for sellers. Include your business name, a short bio, and a link back to your website at the end.
How to Build Partnerships With Real Estate Agents
Step 1: Identify Local Agents With Active Websites
Focus on agents who:
- Have their own website (not just a Zillow page)
- Publish blog content or maintain resource pages
- Are active on social media
Use Google searches like:
- “top real estate agents in [city]”
- “[city] realtor blog”
- “[city] real estate resources”
Step 2: Reach Out With Value First
Send a short, personal email explaining how you can help their clients. Offer a special rate, fast-turnaround inspections, or a free roof evaluation for their sellers. Then mention you'd love to be included in their resource list—and are happy to return the favor.
Hi [Agent Name], We’ve worked with a few homeowners in [city] who were prepping their roofs for sale and heard great things about you. I run [Roofing Company Name], and we offer priority scheduling for real estate clients—especially when closing timelines are tight. Would love to connect and explore how we could support your clients. Happy to be listed as a recommended vendor on your site if you think we’re a good fit!
Step 3: Deliver and Earn the Link
Once you start working with an agent, go above and beyond. Quick turnaround, great communication, clean job site—everything that reflects well on both of you. Then politely ask for a website feature or backlink.
Step 4: Reciprocate the Value
Feature them on your site, tag them in posts, or mention them in your homeowner blog articles. A strong backlink strategy is about relationships, not just rankings.
How HOWL Uses Real Estate Partnerships to Boost SEO
At HOWL, we don’t rely on generic backlink strategies. We help roofers build meaningful, local links that Google and homeowners both trust. That includes:
- Outreach to top-performing local real estate agents
- Custom blog content and co-branded resource guides
- Manual local backlink building across trusted partner sites
- Tracking mentions, links, and referral traffic for SEO and lead generation
It’s not just link-building—it’s relationship-building with long-term SEO upside.
Final Thoughts: Partner Smart to Rank Better
Real estate agents are already connected to your ideal customers. By forming smart partnerships, you can turn those relationships into high-quality backlinks that strengthen your SEO, boost your rankings, and drive real leads.
Apply to work with HOWL and let us help you build local partnerships that grow your authority, your traffic, and your business—all without chasing low-quality links that don’t move the needle.