Most roofing companies know that word of mouth drives referrals—but what about digital word of mouth? That’s exactly what digital PR delivers. It’s the modern approach to building authority, visibility, and trust online through strategic content, media coverage, and backlinks.
For roofers looking to stand out in competitive markets, digital PR is a powerful way to improve SEO, generate leads, and build long-term credibility beyond just Google Ads or social media.
What Is Digital PR?
Digital PR (public relations) is the practice of earning online coverage, mentions, and backlinks from high-authority websites and digital publications. Unlike traditional PR, which focuses on newspapers or radio, digital PR happens entirely online—and the results are measurable.
Digital PR strategies include:
- Getting featured in local news articles or home improvement blogs
- Publishing expert commentary on roofing topics
- Partnering with influencers or industry content creators
- Pitching stories related to weather events, roofing trends, or local projects
- Distributing press releases about awards, projects, or community involvement
When executed properly, these efforts result in backlinks, brand mentions, and increased search engine visibility—all of which support Local SEO and lead generation.
Why Digital PR Matters for Roofers
1. Improves SEO and Domain Authority
Search engines trust websites that are mentioned and linked to by other reputable sites. Digital PR helps earn those links from news outlets, local blogs, and industry publications—boosting your domain authority and helping your roofing website rank higher in organic and map results.
2. Increases Brand Visibility and Recognition
When homeowners see your company featured in news articles, roundups, or expert interviews, you gain instant credibility. This brand awareness builds trust before a homeowner ever lands on your site.
3. Generates Referral Traffic
Backlinks from high-traffic sites don’t just help SEO—they also drive direct traffic from curious readers who want to learn more about your services.
4. Supports Local Reputation and Trust
Being featured in your city’s business journal, chamber of commerce blog, or local online paper reinforces your position as a go-to contractor in the area. This complements efforts like building backlinks from local directories.
How to Launch a Digital PR Strategy for Your Roofing Business
1. Identify What Makes Your Business Newsworthy
Think about moments, stories, or milestones worth sharing. Examples include:
- Launching a storm damage response campaign
- Partnering with a local nonprofit or community event
- Helping a homeowner through a difficult insurance claim
- Winning awards or hitting a major business milestone
2. Create a Compelling Press Angle
Journalists and bloggers don’t want ads—they want stories. Focus your pitch on human impact, community involvement, or unique perspectives.
“Frisco roofing company helps elderly homeowners navigate post-storm insurance claims—free of charge.”
3. Pitch to Local and Industry Media Outlets
Reach out to:
- Local news stations and online newspapers
- Real estate blogs and home improvement sites
- Chamber of commerce newsletters
- Industry publications like Roofing Contractor or Qualified Remodeler
Customize your pitch to the outlet’s audience and focus on the local relevance or industry expertise you bring.
4. Write and Distribute Press Releases
Use press releases to announce:
- New service launches or company expansions
- Community sponsorships or charity partnerships
- Major weather response updates
Submit to online PR distribution networks and email directly to media contacts. Include links to your website and contact info.
5. Leverage Community Involvement
Your digital PR can stem from your offline actions. Get involved in your city through:
- Charity roof donations
- School or sports team sponsorships
- Disaster relief efforts
Learn how community involvement supports off-page SEO.
6. Collaborate with Local Influencers and Micro-Creators
Partner with realtors, contractors, or even local lifestyle bloggers. Provide a free inspection or quote walkthrough in exchange for content, a review, or a backlink.
What Makes a Digital PR Link Valuable?
Not all links are created equal. Aim for backlinks that are:
- So they pass SEO authority
- Like .edu, .gov, news sites, or established blogs
- Either location-based or roofing/home-improvement focused
- Part of a story, not just a list of links
How HOWL Helps Roofers Build Authority Through Digital PR
At HOWL, we combine Local SEO, backlink building, and digital PR to position roofers as trusted experts in their markets. Our approach includes:
- Identifying media-worthy stories and community involvement angles
- Writing press releases and media pitches
- Outreach to local publishers, bloggers, and industry sites
- Securing high-authority backlinks and earned media coverage
We handle the PR so you can handle the roofing.
Final Thoughts: Stop Chasing Links—Start Earning Them
If you want to be the most trusted roofer in your market, your online presence has to reflect that. Digital PR helps you build the kind of brand that people search for, trust, and talk about—online and offline.
Apply to work with HOWL and let us help you turn your real-world reputation into online authority through strategic digital PR that fuels rankings, referrals, and real leads.