If you’ve ever searched for “roof repair near me” or “roofer in [city],” you’ve seen the Google Maps 3-Pack—those top three business listings that show up directly under the map. For roofers, showing up in that 3-Pack is a game-changer. It puts your business in front of high-intent homeowners who are ready to call, request a quote, or schedule an inspection.
In this article, we’ll show you exactly how to rank in the Google Maps 3-Pack as a roofer by optimizing your Google Business Profile, local SEO signals, and reputation.
Why the Google Maps 3-Pack Matters for Roofers
- It’s the first thing users see after paid ads
- These searchers are actively looking for a roofer
- Most mobile users click straight from the 3-Pack
- Listings include your reviews, phone number, and directions
Appearing in the 3-Pack often results in more calls and quote requests than traditional organic rankings. That makes it one of the most valuable pieces of local real estate online.
1. Claim and Optimize Your Google Business Profile
If you haven’t already, claim your Google Business Profile (GBP). This is the foundation of your local SEO strategy. Once claimed, fully optimize it:
- Use your actual business name (no keyword stuffing)
- Choose the primary category: Roofing Contractor
- Add secondary categories like “Roof Repair,” “Roof Installation,” or “Emergency Roof Service” if applicable
- Ensure your NAP (Name, Address, Phone) is accurate and consistent
- Add your business hours, website URL, and business description
- Upload high-quality photos of your work, team, and vehicles
Your profile should be 100% complete and updated regularly to stay competitive.
2. Generate and Respond to Reviews
in the Maps 3-Pack. They also influence whether homeowners choose to contact you once they see your listing.
- Ask every satisfied customer to leave a Google review
- Make it easy—send them a direct link via text or email
- Respond to every review—positive or negative—to show engagement
- Encourage customers to mention your service, location, or problem solved in their review
“HOWL replaced our hail-damaged roof in Frisco within 3 days—great experience!” is more valuable than “Great company.”
3. Use Localized Content and Landing Pages
Google prioritizes businesses that are clearly tied to the searcher’s location. Help the algorithm by creating for the cities you serve.
- Use your city name in your title tags, headlines, and meta descriptions
- Create content around local storm damage, roofing tips, or customer stories
- Link to your Google Business Profile from each city page
Learn how to build location-based landing pages that convert.
4. Build Local Citations
are mentions of your business on other websites, typically in directories. The more accurate and consistent your citations, the more trust Google has in your business.
- Yelp
- Bing Places
- Better Business Bureau (BBB)
- HomeAdvisor and Angi
- Chamber of Commerce and local business directories
Here’s how local citations impact your SEO.
5. Add Google Posts Regularly
allow you to share updates, offers, or seasonal messages directly on your Google Business Profile. These posts show up when someone views your listing and help improve engagement and relevance.
Post ideas for roofers include:
- “Free Roof Inspections This Week – Book Online”
- “Storm Damage? We’re On Call 24/7 for Emergency Repairs”
- “Before and After: Hail-Damaged Roof Replacement in Allen”
Learn how to create high-impact Google Posts here.
6. Build Local Backlinks
Backlinks from other local websites help your listing rank higher by signaling authority and relevance. Focus on:
- Sponsoring local events or school teams (they’ll often link to you)
- Being featured on real estate blogs or local news sites
- Partnering with real estate agents for backlinks
Here’s a step-by-step backlink strategy for roofers.
7. Keep Your NAP Info Consistent Everywhere
Your Name, Address, and Phone Number must be across all listings, directories, and your website. Even small differences (like “St.” vs. “Street”) can cause ranking issues.
Use a citation tracker or manually audit your listings to ensure consistency.
8. Improve Engagement Metrics
Google rewards listings that people interact with. Improve engagement by:
- Adding a strong call-to-action (“Call now for a free estimate”)
- Uploading updated photos frequently
- Encouraging satisfied customers to click through to your website or call directly
When more people engage with your listing, Google sees it as more relevant—and ranks it higher.
9. Encourage Questions and Answers
Google allows users to ask questions on your profile—and you (or anyone) can answer them. Take control by:
- Seeding common questions yourself and answering them
- Responding to questions from others promptly
Example: “Do you help with insurance claims?” “Yes, we handle insurance paperwork from start to finish.”
How HOWL Helps Roofers Rank in the Google Maps 3-Pack
At HOWL, we specialize in Local SEO for roofing companies—and that means getting you into the Maps 3-Pack where the real leads live. Our strategy includes:
- Optimizing and managing your Google Business Profile
- Ongoing review generation campaigns
- Creating location-specific landing pages that convert
- Building citations, backlinks, and local authority
- Tracking your keyword rankings and 3-Pack position weekly
Final Thoughts: Own Your City, Own the Map
Ranking in the Google Maps 3-Pack doesn’t happen by accident. It’s the result of smart local SEO, real customer engagement, and consistent brand authority. When you get it right, your business becomes the top choice for high-intent homeowners who are ready to take action.
Apply to work with HOWL and let us put your roofing company on the map—literally—so your phone rings with qualified leads every week.